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 boost the brand's market share.China's shoe industry change, is actually develops to a certain stage, the inevitable result after the homogenization of touching the ceiling. Every change is a rigorous screening, for the industry as a whole, undergoing change of Chinese shoe industry to a new level. And for a specific shoe, about trends in the changes, like surfers, braving no was drowning him. HC shoe-v, the World Cup, is in full swing in recent days, everybody fans too busy staying up late with the ball, fashion has become a competition to design the "course", the major sneaker brands through its own unique design, eye-catching.Different colors around a pair of sneakers, until above the ankles are also fluorescent fabric style ... ... In Brazil on the World Cup soccer tournament, shine shoes for the more colorful than in the past. World Cup football match, sporting goods manufacturers, and four years of Armageddon. However, does not seem to be purely dramatic success ... ...Pink, blue, fluorescent ... ...PUMA sneakers around the foot of the tournament offers different colors-Blue-Pink in his right foot, left foot. Not only in sporting goods, is also very rare avant-garde design in the fashion industry.

"All depend on the goal to gain attention in the past, but I think if you wear this gorgeous boots is compelling enough," and speaks for PUMA Argentina players Sergio Aguero said.Nike launched a basketball shoe-like, seems to be soaked in fluorescent paint bucket football shoes. Using rare in football's upper, ankle-high design. Fluorescent Yellow area has increased, and is clearly visible in the distance. Comfort, allegedly the shoes as with silk knit socks, like, very soft.Adidas sneaker design theme was first unified. Apart from some skater style in addition to all 4 styles, using black and white design. Alleged source of inspiration is Brazil indigenous population makeup. "Wearing the black and white sneakers, knew it was adidas-sponsored players", adidas Japan Branch's brand marketing manager gangzhenghong said.Sign up players ' performance is criticalFashion

alone is not enough, of course. Sneaker sales increase without the active performance of the contracted players, 2010 South Africa World Cup is a very good example.Originally planned to sell 70,000 pairs of half a year, while actual sales to more than 200,000, this hot commodity is Keisuke Honda endorsement of Mizuno shoes. Keisuke Honda in South Africa pre-emptive scored goals in the two group matches of the World Cup games. Especially in the Denmark match Honda's non-spinning free kick left a deep impression. Many children want to wear sneakers with a kick after a free kick as good as Honda.Honda shoes stated: this World Cup is playing a rapid whereabouts of "vertical spinning free kick." Starting from the last World Cup and Mizuno signed contracts Okazaki Shinji has grown into the current Japan goals than any other player in the squad, so this came out with Okazaki sneakers.However, a publicity official said that even activate players advertising "results are difficult to forecast." Repucom sporting goods market research company in Japan national programme directed to 3000 people, inviting them to "lists endorsements of