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HC shoe network on November 28 in our scratch their heads, tried looking for an answer once and for all, the industry as a whole tend to change more and more clear. Any change is by no means an individual all around, but a collision between employment status and age demands caused by the inevitable result. For shoe, whether "the Sycamore leaf, and knowing the world" sort of see around corners, must decide whether it can stand on the forefront of change, rather than to lose yourself full of fashion., The current channel of shoes is going through what kind of change?Current shoe is facing from the enterprise to the terminal's path becomes shorter and wider changes. A shorter path, because competition in the industry as a whole, shorten the link would be better served to highlight the price advantage and path management; a wider path, because the channel mode and Terminal mode is now more diversified, especially the rapid development of e-commerce trends will have an inestimable influence on the footwear industry as a whole.After ten years in e-commerce, in 2010 for the big bang. With the rush of capital,

 in addition to integrated platforms, such as integrated, vertical-B2C, B2C Mall-brand pure e-commerce companies, traditional retailers, traditional brands, logistics companies, third party payment and other associated upstream and downstream industry chain enterprises, have flocked to "the new world". Shoe on behalf of Belle, Li Ning, Daphne, aokang also fight their fair distribution channels will be extended to the Internet, and get huge returns.2010 shoe e-commerce to take off for a year. "According to statistics, the Taobao network-wide women's shoes last year traded a total of 70.387 million, up to 9.57 billion yuan, total men 18.388 million, valued at 2.94 billion, which rose 100% in the fourth quarter, showing explosive growth. B2C e-commerce good music buy 2010 revenue exceeded 200 million Yua

will be more than 600 million Yuan, shoe category online retail has entered a stage of rapid development. ”According to hundred Li of Amoy show network related head revealed, Amoy show network hand hundred Li its brand (hundred Li, and SI Cato, and he she, and days destiny,) "Internet" of power, last year network pin up 100 million

yuan of more, a important of causes is "hold mission survival", this is hundred Li mode of charm is one of--more brand to achieved more style, plus hold mission type of sales, caters to women consumers "fickle" of needs. In early 2011, United States venture firms on flooded washes the show net funding, new idea panned show net confirms it--based on the Belle of existing product lines, incorporated more shoes and leather goods brand shelves, panned show net bigger and stronger business platform, became a net goods brand cluster in their hands "e-Edition Belle". Meanwhile, there are many shoe companies in the process of trying to e-commerce, since the high cost of building e-commerce Web site and lack of product diversity encountered troubles, even

defeat."Japan and Korea's footwear market, online sales accounted for total sales of 40%, over 10% in Europe and America, while China is less than 1%. "For the vast majority of the shoe, the influence of e-commerce for the shoe industry's future path is clearly in mind, there is an urgent need to understand how their business situation, find the right e-commerce development.Second, China's shoe industry how the fashion industry?China's apparel industry has not yet formed a mature fashion industry, in terms of bargaining power, it simply cannot be compared to the fashion industry in developed Western countries. Hung told people magazinethe focus of future.Five, learning to tell stories. Cartier said he was "jeweler of the Emperor, the Emperor's Jewelers" Tiffany took movie breakfast at Tiffany 's, Audrey Hepburn, LV ads are talking about travel ... ... Located next to the bird's nest and the water cubeBeijing Pangu Plaza (formerly known as the Morgan Center) originally because no character came close to being demolished, in order to keep this complex redesign the building, and shoe companies, strong with chain of footwear, must, in turn,
 various manufacturers of sneakers Japan team players", with the result that survey

 

a flying dragon proudly stand, and attention during the Olympics, this is because it implies the legend of the Chinese Dragon. Subsequent sales is also a low cost marketing via stories marketing, the network published an article on the gates to the Beijing Olympic Games, where to stay?, causes great concern, and Bill Gates ' promise of neighborhood houses looted and empty, visible marketing power.Third, the future of shoe pattern and Terminal formsBranding changes in the pattern of trendsFootwear from the present pattern, like Belle, Anta, aokang and other first-tier companies, they have a certain brand strength and a mature and stable sales network. Directly facing their future opponents, will be for second-tier foreign brands, so for the domestic brands, and future instead of focusing on the channel, but products and strive to form a unique style of products and brand personality. Meanwhile, in capital strength, acquiring brands at home and abroad, and at the same time enrich their own brand of camp, merged the acquired the

brand's market share.Secondly, local and relatively high popularity of the brand, design, marketing, management, out of touch with the times, brought brand to consumers increasingly rigid impression of decline. Meanwhile, some new shoe, since there is no historical burden, while managers and by the influence of the modern management and marketing, has harped on to freshen the brand image, using marketing tools, quick cut into segments, made very rapid development.Therefore, the core issue of the success or failure of a brand, I think three things: one, you can lead the consumer trends in product design and, second, failure to meet the above requirements, then you can keep up with trends? c market, you can only be abandoned.Terminal retail trendsDifferent stages with the development of the footwear industry, the Terminal pattern must be changed accordingly. According to my observation, the future terminal changes are mainly reflected in the following aspects:1, integrated shop. Owned dozens of brands such as Belle will converge at the same store the map mode, or red Dragonfly brand shoes, clothing, accessories, leather goods and other products grouped together as one integrated shop mode is

a holding Group's form. This form can be used in other brand beyond the reach of rich product portfolio, and give customers a "one-stop" shopping experience while also won more market returns.2, boutiques. For single branding and design ability, in addition to entering the Mall of the future outside sales, it might be possible to launch terminal form of boutique store down the block. In stores under the pressure of rising costs, many brands added value store brand may become increasingly difficult to survive, and for some products with high added value for brands, boutiques and perhaps to attract higher-income customer with high brand loyalty.3, shoe. Two or three lines for brands, I think Shoe chain's future good channel selection. At present, the shoe chain is still not very strong, the threshold is not high, but will one day become powerful, this is the trend of the market. And for two or three lines for brands, and shoe chains to advance their cooperation must be a win-win and mutually beneficial choice. Strong with chain of footwear, to a large extent thanks to the major brands join and enrich the brand and product portfolio,

 boost the brand's market share.China's shoe industry change, is actually develops to a certain stage, the inevitable result after the homogenization of touching the ceiling. Every change is a rigorous screening, for the industry as a whole, undergoing change of Chinese shoe industry to a new level. And for a specific shoe, about trends in the changes, like surfers, braving no was drowning him. HC shoe-v, the World Cup, is in full swing in recent days, everybody fans too busy staying up late with the ball, fashion has become a competition to design the "course", the major sneaker brands through its own unique design, eye-catching.Different colors around a pair of sneakers, until above the ankles are also fluorescent fabric style ... ... In Brazil on the World Cup soccer tournament, shine shoes for the more colorful than in the past. World Cup football match, sporting goods manufacturers, and four years of Armageddon. However, does not seem to be purely dramatic success ... ...Pink, blue, fluorescent ... ...PUMA sneakers around the foot of the tournament offers different colors-Blue-Pink in his right foot, left foot. Not only in sporting goods, is also very rare avant-garde design in the fashion industry.

"All depend on the goal to gain attention in the past, but I think if you wear this gorgeous boots is compelling enough," and speaks for PUMA Argentina players Sergio Aguero said.Nike launched a basketball shoe-like, seems to be soaked in fluorescent paint bucket football shoes. Using rare in football's upper, ankle-high design. Fluorescent Yellow area has increased, and is clearly visible in the distance. Comfort, allegedly the shoes as with silk knit socks, like, very soft.Adidas sneaker design theme was first unified. Apart from some skater style in addition to all 4 styles, using black and white design. Alleged source of inspiration is Brazil indigenous population makeup. "Wearing the black and white sneakers, knew it was adidas-sponsored players", adidas Japan Branch's brand marketing manager gangzhenghong said.Sign up players ' performance is criticalFashion

alone is not enough, of course. Sneaker sales increase without the active performance of the contracted players, 2010 South Africa World Cup is a very good example.Originally planned to sell 70,000 pairs of half a year, while actual sales to more than 200,000, this hot commodity is Keisuke Honda endorsement of Mizuno shoes. Keisuke Honda in South Africa pre-emptive scored goals in the two group matches of the World Cup games. Especially in the Denmark match Honda's non-spinning free kick left a deep impression. Many children want to wear sneakers with a kick after a free kick as good as Honda.Honda shoes stated: this World Cup is playing a rapid whereabouts of "vertical spinning free kick." Starting from the last World Cup and Mizuno signed contracts Okazaki Shinji has grown into the current Japan goals than any other player in the squad, so this came out with Okazaki sneakers.However, a publicity official said that even activate players advertising "results are difficult to forecast." Repucom sporting goods market research company in Japan national programme directed to 3000 people, inviting them to "lists endorsements of

selected vendors first endorsement is only consistent with the actual endorsement player Umbro and Mizuno (far tengbaoren endorsements). Ranked first in adidas, Nike and PUMA are Keisuke Honda, when in fact these 3 manufacturer's spokespersons Kagawa, respectively, long boyfriend and Makoto Hasebe.In addition to goals and assists, the surface of the indicators, more importantly displaying special skill and inject emotion, play making use of your game. Unexpected players to create moments that will not only help the team win, but also will bring huge returns for the sporting goods manufacturers.Fashion spring-summer season many of the elements have been designers cleverly into the shoes of designs, knitting high, bright colors, gradient applied wave point geometry and color contrast, elements of design, these are on the field at the World Cup memorable scenery.HC shoes network, mobile Internet is the result of combination of mobile communication and the Internet, there are two forms of broadband and narrowband. In recent years, the Smartphone mobile intelligent terminal device, such as a large number of popular 3G mobile Internet to flourish. New mobile Internet have a profound impact on people's lives, changing the user's behavior and habits at the same time, has become an important medium for modern enterprise marketing, expansion of marketing channels has opened up new areas

for them.There is no doubt that media via 3G mobile Internet advantages of innovative marketing is by far the most dynamic marketing approach, in the face of the industry actively online 3G new era of mobile Internet, industry expert Yang Xiaomei said: 3G marketing of Chinese apparel industry has arrived, first layouts mobile Internet without delay.Yang Xiaomei is a famous 3G Internet marketing experts, mainly engaged in engaged in sales, has been in this industry for several years, treat has a unique understanding of brand value, also have a good understanding of the market, is particularly bullish on 3G the future development of the mobile Internet. In 3G has been successfully created a "slimming" industry information exchange platform, for the clothing industry development in the field of mobile Internet has its own unique views.Yang Xiaomei pointed out that, created phone APP client is currently 3G Internet field most common of marketing promotion mode, China shoes clothing industry completely can reference this a mode created shoes clothing industry APP client, through this a client of created can help enterprise build perfect of wireless network marketing promotion system, through line Shang propaganda led line Xia market products sales of upgrade, thus promoting shoes clothing Enterprise economic of growth."Mobile APP client in the enterprise played a role in the