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a flying dragon proudly stand, and attention during the Olympics, this is because it implies the legend of the Chinese Dragon. Subsequent sales is also a low cost marketing via stories marketing, the network published an article on the gates to the Beijing Olympic Games, where to stay?, causes great concern, and Bill Gates ' promise of neighborhood houses looted and empty, visible marketing power.Third, the future of shoe pattern and Terminal formsBranding changes in the pattern of trendsFootwear from the present pattern, like Belle, Anta, aokang and other first-tier companies, they have a certain brand strength and a mature and stable sales network. Directly facing their future opponents, will be for second-tier foreign brands, so for the domestic brands, and future instead of focusing on the channel, but products and strive to form a unique style of products and brand personality. Meanwhile, in capital strength, acquiring brands at home and abroad, and at the same time enrich their own brand of camp, merged the acquired the

brand's market share.Secondly, local and relatively high popularity of the brand, design, marketing, management, out of touch with the times, brought brand to consumers increasingly rigid impression of decline. Meanwhile, some new shoe, since there is no historical burden, while managers and by the influence of the modern management and marketing, has harped on to freshen the brand image, using marketing tools, quick cut into segments, made very rapid development.Therefore, the core issue of the success or failure of a brand, I think three things: one, you can lead the consumer trends in product design and, second, failure to meet the above requirements, then you can keep up with trends? c market, you can only be abandoned.Terminal retail trendsDifferent stages with the development of the footwear industry, the Terminal pattern must be changed accordingly. According to my observation, the future terminal changes are mainly reflected in the following aspects:1, integrated shop. Owned dozens of brands such as Belle will converge at the same store the map mode, or red Dragonfly brand shoes, clothing, accessories, leather goods and other products grouped together as one integrated shop mode is

a holding Group's form. This form can be used in other brand beyond the reach of rich product portfolio, and give customers a "one-stop" shopping experience while also won more market returns.2, boutiques. For single branding and design ability, in addition to entering the Mall of the future outside sales, it might be possible to launch terminal form of boutique store down the block. In stores under the pressure of rising costs, many brands added value store brand may become increasingly difficult to survive, and for some products with high added value for brands, boutiques and perhaps to attract higher-income customer with high brand loyalty.3, shoe. Two or three lines for brands, I think Shoe chain's future good channel selection. At present, the shoe chain is still not very strong, the threshold is not high, but will one day become powerful, this is the trend of the market. And for two or three lines for brands, and shoe chains to advance their cooperation must be a win-win and mutually beneficial choice. Strong with chain of footwear, to a large extent thanks to the major brands join and enrich the brand and product portfolio,